Candidates make mistakes all the time - being too aggressive, unprofessional email addresses, ring tone rings, funky voice mails, bad mouthing pervious employers, and the list goes on, right?
Well, I did a search for GEICO hiring on twitter to see what tweets have been posted this morning. I did the search not because I’m searching for a job, but because’I do some work with GEICO with video SEO and social media. As I scanned the tweets I come across this’status update:
‘Interview with Geico again, hopefully these mofos hiring me this time.’
The first thing is noticed the use of ‘mofos,’ cursing at your potential employer before you get the job offer, not advisable. Then I noticed the grammar mistakes. Social media users are more tolerant of spelling and grammar mistakes in social media, but those mistakes can be a poor reflection.
If a tree falls in the forest does it make noise? ”So you might say, what’s the chances that out of the millions of status updates out there, that someone would find that tweet. Is there anyone listening on social media sites like Twitter?” I guess we can say, some trees will be seen and heard falling, other trees will be stumbled upon or searched for at some point in the future.
With regards to the ‘mofos’ post from that jobseeker, I know for a fact that GEICO gets RSS feeds of tweets about jobs/hiring at GEICO.’ So, I’m 99.9999999% sure GEICO has seen it.’ I don’t know how GEICO will use that tweet in that candidates evaluation, but it can’t help.
Employers/recruiters’that ‘get it’ set up RSS feeds and Google/Yahoo Alerts to help monitor their brands.”These tools automatically ’send’ mentions of the keywords you are interested tracking.
High schools, parents, colleges and especially recruiters need to do a better job educating students and jobseekers about job search and career selection.
I hope this blog post is a little contribution to this effort.
For related articles about personal branding and job search, review these articles:
Personal Branding Interview: How Mark Cummata Got a Job Through Twitter
What Should You NOT Do At a Networking Event
Your Professional Brand Pre-During-Post Interview
The internet, being an extremely popular source, makes competition for getting that job highly competitive. Get started with your My Online Career Space and let that prospective employer know you are the primary candidate for them. With your own personalized career space you will rise above the rest of the job seekers on the internet.
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