Share Your Way to Your Ideal Career
In todays post we are going to move on with the theme from last time: getting a career you’re happy with is based on selling yourself.
In the book Little Red Book of Sellinz, Jeffrey Gitomer talks about one of the most essential steps to becoming a good salesman: giving before you sell. He says that if you want to build a reputation as being good at selling, you have to start out giving things away free at first, so people would perceive you as an authority in the field. He started by writing a column for the local newspaper where he gave away what could be considered the best secrets he had learned as a salesman.
This garnered enough attention that he could start giving speeches at local events which he did at every opportunity he could. And although it took a while, after some time he didn’t have a problem finding clients, but the contrary - there were so many clients coming to him that he could not help all of them. Because he was perceived as an authority in his field.
Although to most this might seem like too much of an effort and they might even say that this is not for them, if you really want to succeed at what you do, then this is the way to proceed. The possible good news is that nowadays getting your word out there is much easier than it was when Jeffrey was starting out.
The almost default way to go is start your own blog and hope it catches enough attention to stand out at least a little. In a world where millions of blogs are started every day, this is of course easier said than done. But with good knowledgeable content and some promoting, you might be on your way to global recognition, or at least recognition amongst your peers or your community as an expert and go-to guy (or gal) in a certain field.
After sharpening your teeth on your blog, you might have enough chops to tackle a small opinion article for your local paper. From there you can move on to deeper analytical pieces or weekly columns. And although you might not get a very large readership from a local paper, having been deemed good enough to be published on an actual piece of paper with at least a few thousand readers, will give you much more credibility and help you in your pursuit of establishing yourself in your field.
From there you might have enough from your columns and blog to compile them into a book even. This in itself might get you an invitation from a local morning talk show, first radios then television perhaps. And you just take it from there.
So although this definitely sounds easier than it is, there isn’t much more to it than taking what you know, putting it in writing and starting a blog or a newsletter. See what happens. At worst, you’re still going get the benefit of analysing and writing down your thoughts, which in itself can prove helpful.
-
Job and Career Books are available here and get Online Career Coaching here.
Want to read more articles check these out:
5 Interview Questions You May Be Asked
Job Specialization: A Great First Step in Your Job Search
The Essential Skill of Executive Branding
Oprah Winfrey: Her Online Personal Branding and Your Job Search
For more on career tips, check out these posts:
 Social Media and Employment |
 Stop Auditioning for Jobs! |
|---|
| Join Us On Twitter: |
|---|
 |
|---|
| Like Us On Facebook: |
|---|
 |
|---|
![Higher Learning Leads to Higher Earnings, Especially for Men [InfoGraphic]](../4022/4340939642_374fbff6e3_m.jpg "Higher Learning Leads to Higher Earnings, Especially for Men [InfoGraphic]")
Tags: Career
Online Personal Branding and Job Search