Today people live in a virtual environment than in the practical environment. Social practices and business patterns have changed. The “Internet” today, forms an integral part of the everyday life of individuals and businesses alike. Education is no exception to the rule and has taken to the online environment as well.

Recently Google predicted that all of the world’s population will be successfully online by the year 2020. Following such patterns, it is only necessary that we try to make the most of it as well. Professionals in the field of photography, graphic designers, content writing, web development, app development have been expanding their market share by judiciously using the online environment for marketing and showcasing their skills and achievements.

Diploma in digital marketing:

A diploma in digital marketing enhances ones knowledge of the various direct and indirect channels of promotion and marketing. It gives us a better perspective to use the hidden potential in online marketing and showcase our credibility online. A website with relevant information about a person, his technical qualification, testimonials from clients and sample work can inject tremendous confidence in his potential clients. Online marketing is a huge arena and covers various channels including, but not limited to, Pay Per Click (PPC), Search engine Optimization (SEO), Viral Marketing, Social Media Marketing and Email Marketing.

Each of these above mentioned channels not only promise extensive promotion when properly used but are also potential revenue streams. Google Adwords help advertisers reach out to a huge audience for a fee determined on the basis of unique clicks. Social Media websites like Facebook, MySpace, Twitter and Tumblr host a significant portion of the world’s online active population. Facebook even has the facility to market businesses and individuals towards targeted markets and geographical areas. Running successful digital campaigns are necessary to attract the right kind of attention to any individual or any business.

There are various institutions available online as well as offline that offer Diploma in Digital Marketing. They will offer literature on training and familiarizing students with regulations, online environment and proper use of the different channels. Deciding on one of these schools may not be challenging, as all of them will offer a more or less similar syllabus. What will differ, are the accreditation and course fees. However, the track record of such institutions should be verified before applying to any of these institutions.

Recognition:

Diploma earned from a recognized and prestigious institution, will not only help you with the knowledge but also the correct recognition and affiliation. Businesses will be more interested in short-listing candidates with practical knowledge in digital marketing and notable affiliation. However, for a person that intends to explore his/her own creativity in the online environment, recognition and accreditation of the diploma will not matter much.

Judicious use of the PPC and SEO channels can bring in much needed attention to your resume and professional achievements. Further, in the age of outsourcing, mediating sites like Freelancer.in, Elance.in and Odesk pitch in to help professional needs with business demands. These sites can serve as a major source of digital promotion and marketing as they give an opportunity to freelancers and job managers alike to build their online resume and command significant clout in the online market.

Suzanne Middleton is a guidance counselor who blogs about education and it’s importance in society. She observes that one of the most sought after courses by young students these days is the Diploma of IT in Melbourne and says that reasons vary from large salaries to the dream of being the next Bill Gates or Steve Jobs.

For more career tips, check out these posts:

Social Media and Employment	How to Find Your Next Job Using Social Media	Stop Auditioning for Jobs!	Simple Steps to Easy Referrals

Join Us On Twitter:

Like Us On Facebook:

Visit Our Bookstore for Great Values and Instant Download!

101 Tips Every Seeker Should Know	Ultimate Online Job Seekers	Learn The 10 Biggest Interview Mistakes	Avoid These 10 Resume Mistakes

Check out these hot articles!

This makes us laugh… every time we see it	The First Step to a Job You Love	Beef up your email signature

Learning Leads to Earnings, Especially for Men	How to Ace the Job Interview BEFORE it Starts	Video Resumes May Work Wonders; But Not for Everybody

This entry was posted on Thursday, May 30th, 2013 at 9:04 am and is filed under Career, Career Coaching, Education, Job Search, Online Career Space, Personal Branding, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.